Instrumentation of ABC-analysis in the formation of assortment policy of the enterprise in foreign markets
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2023-05-28 19:37
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SUKACH, Olga, SZOŁTYSEK, Jacek. Instrumentation of ABC-analysis in the formation of assortment policy of the enterprise in foreign markets. In: World economy and international economic relations: International Scientific Collection, 1 ianuarie 2020, Chişinău. 2020, Volume 3, pp. 100-105.
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World economy and international economic relations
Volume 3, 2020
Conferința "World economy and international economic relations"
Chişinău, Moldova, 1 ianuarie 2020

Instrumentation of ABC-analysis in the formation of assortment policy of the enterprise in foreign markets


Pag. 100-105

Sukach Olga1, Szołtysek Jacek2
 
1 Odessa National Economic University,
2 University of Economics in Katowice
 
 
Disponibil în IBN: 30 ianuarie 2020


Rezumat

The article deals with the theoretical foundations of the main content and the feasibility of using such controlling instrument as an ABC analysis. An example of the export position of services in the Ukrainian economy and cable manufacturer practically are applied ABC analysis. At the macro and micro levels strategic directions for assortment policy development in foreign markets in order to intensify foreign trade activity are developed by the author.

Cuvinte-cheie
foreign trade activity, export policy, assortment of the enterprise, foreign markets, strategic directions of activity