| Articolul precedent |
| Articolul urmator |
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| Ultima descărcare din IBN: 2023-12-18 13:48 |
 SM ISO690:2012TIMOTIN, Alina. Developing national social marketing strategies in the Republic of Moldova. In: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători : Culegere de articole selective, Ed. Ediţia a XVII-a, 24-25 aprilie 2019, Chişinău. Chişinău Republica Moldova: Departamentul Editorial-Poligrafic al ASEM, 2019, Ediţia 17, pp. 128-135. ISBN 978-9975-75-962-5. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Simpozion Ştiinţific Internaţional al Tinerilor Cercetători Ediţia 17, 2019 |
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Conferința "Simpozion Ştiinţific Internaţional al Tinerilor Cercetători" Ediţia a XVII-a, Chişinău, Moldova, 24-25 aprilie 2019 | ||||||
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| JEL: M31, M38, I18 | ||||||
| Pag. 128-135 | ||||||
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| Rezumat | ||||||
In order to influence health behaviors of the population, it is necessary to develop national social marketing strategies. In the strategic documents of the health sector of the Republic of Moldova is mentioned the notion or some elements of social marketing, but there is no integrated approach. By analyzing the literature, the health policy documents of the Republic of Moldova and the experience of the UK, it was identified how social marketing strategies can be developed in the RM. A key policy priority should therefore be to develop a strategy in the field of social marketing, based on the National Public Health Strategy, that would include activities from national health programs. |
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| Cuvinte-cheie social marketing, public health, national strategy, health promotion |
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