In order to achieve quality products from a qualitative and economic point of view, it is necessary to redesign the current products, insisting on both the techniques and the performing machines, as well as on their functional optimization. At present, there are numerous optimization methods, which differ in particular, by the way of the succession of the steps in the admissible field, but lead to a common end. The paper aims to optimize a garment product using value analysis. The authors selected 20 functions for the analyzed product. From the study, it was found that consumers give preference to the features of the products, the ease of dressing-undressing, easy maintenance, psychosensory comfort, etc., and the manufacturer of the technological and economic ones. Based on the results obtained, a collection of proposal models was developed. The proposed models are close to the basic model, due to the combination of consumer requirements and production requirements. Due to the great diversity of the types of clothing products, it is necessary to know the functions imposed by the destination and the specific operating conditions. Knowing all the functions of the clothing products will allow us to make optimal decisions regarding the launch of the products in the manufacture that correspond to the consumers' requirements. Identifying the needs and wants of the beneficiaries, knowing the potential of the producers will allow the elaboration of a collection of models that will meet at a high level the ever increasing demands of the consumers.