Articolul precedent |
Articolul urmator |
305 7 |
Ultima descărcare din IBN: 2024-04-04 20:34 |
Căutarea după subiecte similare conform CZU |
339.138 (432) |
Probleme generale ale comerțului. Piața (819) |
SM ISO690:2012 CHAIKOVSKA, Maryna. Convergence of green it technologies and multidimensional transformations of information and analytical support in the digital maturity management of marketing systems. In: Ştiinţă, educaţie, cultură , Ed. 1, 21 octombrie 2022, Chisinau. Comrat: Universitatea de Stat din Comrat, 2023, Vol.1, pp. 20-24. ISBN 978-9975-83-254-0; 978-9975-83-255-7. |
EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
Ştiinţă, educaţie, cultură Vol.1, 2023 |
||||||
Conferința "Ştiinţă, educaţie, cultură" 1, Chisinau, Moldova, 21 octombrie 2022 | ||||||
|
||||||
CZU: 339.138 | ||||||
Pag. 20-24 | ||||||
|
||||||
Descarcă PDF | ||||||
Rezumat | ||||||
The paper substantiates the importance of taking into account the consequences of management decisions for the development of societal ecosystems. The peculiarities and modern requirements for information and analytical support of management depending on the level of technological maturity are analyzed with the aim of convergent reduction of digital gaps. The evolutionary trend of models of technological readiness in the direction of the strategy of sustainable economic development, the holistic concept of marketing and Green IT was revealed. Emphasis is placed on the need for societal expansion of the interpretation of the IT for Green concept and strategic focus on the convergence of multidimensional digital transformations in management. |
||||||
Cuvinte-cheie multidimensional digital transformations, Holistic marketing, societal ecosystem, Green IT, information and analytical support in management, models of technological maturity |
||||||
|