The accountant profession in modern conditions faces various challenges. First of all, this is due to the process of digitalization and the development of the digital economy. The author in this article has analyzed innovative technologies that have a greater impact on the development of the accountant profession, first of all: blockchain, artificial intelligence, Internet of things, etc. Thus, an accountant should use modern technologies in terms of reflecting cryptocurrencies in accounting, using various opportunities, such as: artificial intelligence, etc. If we consider blockchain technology in accounting, then this is primarily real-time work, which brings significant positive aspects in the work of an accountant: facilitating international transactions, automating many functions, etc. In conclusion, the author makes a number of proposals with the goal of more effective development of the accounting profession, for a comprehensive response to the challenges of the digital economy.