| Articolul precedent |
| Articolul urmator |
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 434 72 |
| Ultima descărcare din IBN: 2024-03-25 09:37 |
| Căutarea după subiecte similare conform CZU |
| [339.138:004.7]:378.4 (1) |
| Probleme generale ale comerțului. Piața (816) |
| Comunicații între calculatoare. Rețele de calculatoare (522) |
| Învățământ superior. Universități. Cursuri universitare (2576) |
 SM ISO690:2012ŞIŞCAN, Ecaterina. Aplicarea instrumentelor de marketing digital în promovarea instituțiilor de învățământ superior. In: 30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness, 24-25 septembrie 2021, Chişinău. Chișinău, Republica Moldova: Departamentul Editorial-Poligrafic al ASEM, 2022, Vol.1, pp. 270-276. ISBN 978-9975-155-60-1. DOI: https://doi.org/10.53486/9789975155618.35 |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| 30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness Vol.1, 2022 |
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Conferința "30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness" Chişinău, Moldova, 24-25 septembrie 2021 | ||||||
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| DOI:https://doi.org/10.53486/9789975155618.35 | ||||||
| CZU: [339.138:004.7]:378.4 | ||||||
| JEL: M31, M37, I23 | ||||||
| Pag. 270-276 | ||||||
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| Rezumat | ||||||
In the digital age, the way higher education institutions communicate with target groups has undergone essential changes. More and more universities are using digital marketing tools as an alternative to traditional means of communication. This study aims to analyze the possibilities of applying digital marketing tools in the promotion of higher education institutions. |
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| Cuvinte-cheie higher education institution, digital marketing, educational marketing |
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