Being understood as a form of social consciousness, having its roots in the deepest horizons of material and spiritual life, in the worldly conception of man in the traditional environment, the problem of cultural communication in popular art has always been in the attention of the scientific community. Today, however, the value of the village has other connotations, we no longer communicate through codes, traditional values have been affected by the process of cultural dynamism. The dynamics of social life determined a whole series of mutations at the level of the act of communication. Today they communicate differently because they think differently.