The work puts under the lens the role of humor and satire in promoting the message through print-based products, perception and interpretation of the message by users. Increased attention in the present study is given to the analysis of "procedures and style figures" used socalled "techniques" of satirical graphics: exaggerating physical traits, zoomorphism, allegory, and their use as an impetus in revealing the ideological connotations of the artistic works. As graphics form the taste of readers, it sets the foundation for artistic education in general, the humorous and satirical elements infiltrated in the graphic works make the approach and perception of various ideological subjects accessible, easy and continuous.