| Articolul precedent |
| Articolul urmator |
 |
 292 6 |
| Ultima descărcare din IBN: 2024-02-23 16:32 |
 SM ISO690:2012OGLINDA, Elvira. Green marketing – challenges and opportunities. In: Conferinţa tehnico-ştiinţifică a studenţilor, masteranzilor şi doctoranzilor, 23-25 martie 2021, Chișinău. Chișinău, Republica Moldova: Tehnica-UTM, 2021, Vol.2, pp. 706-709. ISBN 978-9975-45-701-9 (Vol. II). |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Conferinţa tehnico-ştiinţifică a studenţilor, masteranzilor şi doctoranzilor Vol.2, 2021 |
||||||
|
Conferința "Conferinţa tehnico-ştiinţifică a studenţilor, masteranzilor şi doctoranzilor" Chișinău, Moldova, 23-25 martie 2021 | ||||||
|
||||||
| Pag. 706-709 | ||||||
|
||||||
 Descarcă PDF |
||||||
| Rezumat | ||||||
The article offers an overview on Green Marketing influence on the behavior of consumers in buying and choosing eco-products and efforts of businesses in designing and distributing products that will not harm the environment. Therefore, the main objective of ecomarketing is to promote its benefits and conveniences for the future generations and to improve awareness about green products and their effectiveness. Also, the following research reveals some issues and problems regarding the concept of environmental marketing in the view of the society and in terms of available resources. |
||||||
| Cuvinte-cheie eco-marketing, green products, Consumers, eco-friendly, environment, awareness |
||||||
|
|
|
|
