The study focuses on the synthesis of artistic, aesthetic, methodological and technological problems of the evolution of the protective helmet for motorized vehicle riders (MVR) as a subject of design activity. An analysis of the historical development of the protective helmet as a component of the project culture was given; the emergence of the protective helmet and the characteristic features of the development of the design were investigated. It is noted that the helmet primarily fulfils a protective function and is a logical stylistic extension of the image, which can support or destroy the integrity of the rider's image. The evolution of stylistic orientations, their peculiarities in the formation of the protective helmet, is considered. In order to understand the essence of form formation as a source of stylistic, artistic and compositional ideas It is ensured that the shape of the protective helmet is considered as a set of elements forming the qualitative aesthetic indicators thereof; analysed the relationship between the technical and artistic component in its content for the functional purpose, respectively, where the protective helmet acquires the properties of an independent element of the MV rider's costume.