The consumer behavior is a notion which links various issues and complexes (economic, psychological, sociological etc.). To observing and understanding the behavior of consumer is difficult, it needs an interdisciplinary approach: economic, psychological, sociological etc. In assessing experience, consumer means more aspects. Their range can be very various, it depending on each consumer. The most popular criteria of evaluating are: its expectations, image and program, physical space, interpretative instruments used (such as labels, images, movies shown on monitors), support services (restaurant, souvenirs). And research if marketing can target numerous complex issue related to consumer behavior and characteristics, as well as the marketing of the consumer, the organization must define very well the objectives pursued, the venue, the form and frequency with which they performed. Such research can be very varied typology.