Providing citizens with information is a powerful tool for improving public services. Information has a dual role: communication and support of the decision-making process. Being marketing-oriented means that the main task of the institution is to determine the needs and desires of the target market and to satisfy them through structure, communication, pricing and delivery of viable, competitive and appropriate programs and services. In the context of: the demographic decline and the implementation of the "money follows the student" model, in the Republic of Moldova there were prerequisites for the development of the educational marketing. Providing information support in the decision-making process and communication of the educational marketing mix has a decisive role in ensuring the achievement of the objectives of the institutions.