Conţinutul numărului revistei |
Articolul precedent |
Articolul urmator |
1033 31 |
Ultima descărcare din IBN: 2023-04-19 11:19 |
Căutarea după subiecte similare conform CZU |
339.138 (432) |
General questions of trade and commerce. Market (822) |
SM ISO690:2012 BURLACU, Natalia, GOREMÎCHINA, Olga. Features and Advantages of the Customer Relationship Management Approach for Companies in the Consumer Services Market. In: Intellectus, 2018, nr. 2, pp. 46-50. ISSN 1810-7079. |
EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
Intellectus | ||||||
Numărul 2 / 2018 / ISSN 1810-7079 /ISSNe 1810-7087 | ||||||
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CZU: 339.138 | ||||||
Pag. 46-50 | ||||||
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Rezumat | ||||||
Modern CRM system is an integrated platform that maintains a full cycle of interactions with customers. Comprehensive CRM system scheme is proposed, which is suitable for companies in the consumer market. The main components and features of this system are described. Increasing customer satisfaction and order management efficiency, reducing time for information access and for processing calls are principal advantages of CRM implementation. |
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Cuvinte-cheie customer relationship management, CRM system, relationship marketing. |
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