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<creators>
<creator>
<creatorName>Niculăiță, D.</creatorName>
<affiliation>Academia de Studii Economice din Moldova, Moldova, Republica</affiliation>
</creator>
</creators>
<titles>
<title xml:lang='ro'>Mediul concurenţial pe piaţa serviciilor de transport aerian a Republicii Moldova</title>
</titles>
<publisher>Instrumentul Bibliometric National</publisher>
<publicationYear>2017</publicationYear>
<relatedIdentifier relatedIdentifierType='ISBN' relationType='IsPartOf'>978-9975-75-893-2</relatedIdentifier>
<subjects>
<subject>air transport</subject>
<subject>positioning</subject>
<subject>competitive environment</subject>
<subject>legacy airlines</subject>
<subject>low cost</subject>
<subject schemeURI='http://udcdata.info/' subjectScheme='UDC'>338.47:656.7(478)</subject>
</subjects>
<dates>
<date dateType='Issued'>2017</date>
</dates>
<resourceType resourceTypeGeneral='Text'>Conference Paper</resourceType>
<descriptions>
<description xml:lang='en' descriptionType='Abstract'><p><em>In the period marked by globalization civil aviation is in a continuous development. The number of passengers carried by air in the Republic of Moldova is also permanently growing. As a result of intense competition in this industry the consumer of services, the passenger, has the most to win, he chooses from a local company and one from abroad, or a classic one with a complex set of services, or a low cost one, with fewer services but at lower price of tickets. International Airlines established in the Republic of Moldova are leading a marketing battle for consumer with the public company, which holds a market share of nearly 50%. The liberalization of the air transport market will result in emergence of new players in the industry on the territory of our country which should lead to the development of a new marketing approach of the national public company.</em></p></description>
</descriptions>
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<format>application/pdf</format>
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