This scientific research deals with the secondary city names, in other words, with unofficial macro-urbanistic nominations. The latter are classified according to associative and semantic peculiarities. There are different motivation groups, which include the following ones: geographical position of the city; natural features and climatic peculiarities of the cities; cultural and religion characteristics; scientific and educational importance of the city; professional activities of local citizens; meaning of the relevant cities as centers of political life of the country; politicians and other famous people; architectural peculiarities; zoological and floristic characteristics of urban landscape; gender and ethnic peculiarities of the city population; history of the city; emblem of the city; literal and graphical characteristics of the first city name. Analyzing the material selected, it was obvious, that the synonymy is widespread among the macro-urbanistic nominations. The field of the secondary city names is distinguished by stylistic variety. Colloquial elements including substandard lexemes can be met there, alongside the literary ones.