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 SM ISO690:2012PARFENTIEVA, Ala, PARFENTIEV, Boris. Particularităţile planificării afacerilor pentru publicaţiile periodice. In: Analele Ştiinţifice ale Academiei de Studii Economice din Moldova, 2014, nr. 1, pp. 61-66. ISSN 1857-1433. |
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| Analele Ştiinţifice ale Academiei de Studii Economice din Moldova | ||||||
| Numărul 1 / 2014 / ISSN 1857-1433 | ||||||
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| Pag. 61-66 | ||||||
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The peculiarities of business planning of newspaper activities are studied. Particular attention is paid to methodological approaches to develop main sections of the business plan, such as market analysis, a marketing plan and a financial plan related to the peculiarities of newspaper printing. Conclusions are made about the need and possibility of its development and usage in the practice of planning national newspapers. |
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| Cuvinte-cheie business planning, business plan objectives, types of business plan, marketing plan, business plan |
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