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SM ISO690:2012 CROITORU, Aliona. Dezvoltarea instrumentarului inovaţional de gestiune ca suport al creşterii competitivităţii băncilor comerciale. In: Analele Ştiinţifice ale Universităţii Cooperatist-Comerciale din Moldova, 2013, nr. 12(2), pp. 294-300. ISSN 1857-1239. |
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Analele Ştiinţifice ale Universităţii Cooperatist-Comerciale din Moldova | ||||||
Numărul 12(2) / 2013 / ISSN 1857-1239 | ||||||
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Pag. 294-300 | ||||||
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Although in the literature there is a wide range of management investigative tools on conditions of competitiveness growth, they do not always bring the desired results, especially in terms of increasing competitiveness of banks. Therefore, the development of innovative instruments in this respect, it satisfies more requirements of assessors and experts in the field, and provide a set of real indicators of superior utility in investigating the matter. In his time, taking into account the specific functionality of the Moldovan banking system, commercial banks' competitiveness could be measured with several „custom” instruments developed by the author, such as interbanking correspondence map (ICM); enterprise banking market map (EBMM); international banking presence (IBP) etc. |
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Cuvinte-cheie National Bank of Moldova, commercial bank, composite approach „10C”, enterprise banking market map (EBMM) |
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