The work of an accountant in the modern world is very different from what it was even 10 years ago. The demands of a fast-paced, interconnected world have taken the role of the accountant to a whole new level. More data needs to be collected and more tools are available to make life easier. New accounting technologies are being developed specifically to improve the efficiency, transparency and scalability of the accounting function and, in turn, the businesses they serve. Accounting innovation is a great investment in building a more sustainable business for the future. This gives the firm a competitive advantage and creates more informed and savvy management.