Financial performance often does not paint the complete picture of profit, and a sole focus on it would lead to the neglect of essential aspects for both the entity and society as a whole. Solely concentrating on a single indicator would be inadequate, especially considering the evolutionary era we are in and the opportunities and conditions (standards) intentionally followed to keep pace with desired growth rates and to avoid irresponsible practices and the associated risks they may generate. Additionally, any managerial decision must be based on a thorough understanding of the situation, which is not possible without complex investigations into financial performance that elucidate performance measurement criteria, evaluation indicators, and calculation methods. The purpose of this article is to highlight the importance of performance indicators in the decision-making process. This scientific endeavor is based on information derived from national and international specialized literature and practice.