The traditional costume represents a complex multifunctional system with multiple valences that have made it not only an element of traditional art as an artistic object, but also a subject of touristic, educational and health interest. The traditional costume is "a temple to the wearer" integrating excellent protective qualities carefully chosen by each author, amplifying those values by harmoniously combining them both conceptually and structurally-compositionally. The paper presents the results of the analysis of the ways of attributing and ensuring apotropaic values to the traditional costume, which led to the finding that the creativity of our predecessors deserves all appreciation and admiration. Thus, the apotropaic values of the traditional costume were ensured by means of the materials involved: threads, cloths, auxiliary elements, the consideration of the chromatic significance, the ornamental motifs, the accessories, the prayers that accompanied the creation process.