This article represents a theoretical investigation of several scientific points of view which, in our view, converge towards the validation of the premise underlying the present approach. This highlights the fact that the role of the sustainable development manager is crucial for any entity - be it economic or non-profit - that wants to develop by assuming, on the one hand, the concepts of social responsibility and, on the other hand, the requirements of the new public management. While also promoting a leadership of social responsibility, which will eventually lead to the change of organizational culture in the sense of accepting, at the level of all managerial levels within a public institution, passing the final appreciation of the performance through the sustainability filter. Further, taking into account the present situation in the Moldavian socio-economic and ethical space, we consider that the application of the conclusion of this analysis in our country is an action of stringent necessity.