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Ultima descărcare din IBN: 2024-04-26 17:51 |
Căutarea după subiecte similare conform CZU |
338.48(100) (16) |
Tourism (537) |
SM ISO690:2012 DIACONU, Luminiţa. The multicultural communication and its influence on the international tourism industry. In: Multilingvism și Interculturalitate în Contextul Globalizării, Ed. 3, 27 mai 2022, Chişinău. Chişinău: Departamentul Editorial-Poligrafic al ASEM, 2023, Ediția 3, pp. 21-31. DOI: https://doi.org/10.53486/9789975147835.02 |
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Multilingvism și Interculturalitate în Contextul Globalizării Ediția 3, 2023 |
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Masa rotundă "Multilingvism și Interculturalitate în Contextul Globalizării" 3, Chişinău, Moldova, 27 mai 2022 | ||||||
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DOI:https://doi.org/10.53486/9789975147835.02 | ||||||
CZU: 338.48(100) | ||||||
JEL: F00, F10, F15 | ||||||
Pag. 21-31 | ||||||
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Introduction: After World War II, a new international system was established and it stimulated reduced Introduction: After World War II, a new international system was established and it stimulated reduced trade barriers and formed new international economy. Entrepreneurs asked for deeper analysis of culture as found multicultural communication an important part of business. This way, International tourism deserves deepened analysis as entire structure of it is multicultural communication and recent tourism trends warns against need to be prepared to revise existing organizational standards of international tourism enterprises. The aim of this article is literature review identifying issues of multicultural communication related to international tourism business in the discourse of globalized societies. Methods: It defines areas of further research to make evaluation of multicultural communication interaction to international tourism and propose issues for discussion related to new challenges of customer relations in the context of changing market situation and further growth of the importance of cultural communication in tourism. |
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Cuvinte-cheie multicultural communication, globalization, international tourism business environment |
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