| Articolul precedent |
| Articolul urmator |
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 192 0 |
| Căutarea după subiecte similare conform CZU |
| 339.138:004.77(477) (1) |
| General questions of trade and commerce. Market (827) |
| Computer communication. Computer networks (535) |
 SM ISO690:2012КОРЧЕВСКАЯ, Лилия, ПРОКОПИВ, Мария. Новые тенденции маркетинга в условиях диджитализации. In: Strategii și politici de management în economia contemporană, Ed. 7, 9-10 iunie 2022, Chişinău. Chişinău: Departamentul Editorial-Poligrafic al ASEM, 2022, Ediţia 7, pp. 336-339. DOI: https://doi.org/10.53486/icspm2022.52 |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Strategii și politici de management în economia contemporană Ediţia 7, 2022 |
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Conferința "Strategii și politici de management în economia contemporană" 7, Chişinău, Moldova, 9-10 iunie 2022 | ||||||
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| DOI:https://doi.org/10.53486/icspm2022.52 | ||||||
| CZU: 339.138:004.77(477) | ||||||
| JEL: M31, M38 | ||||||
| Pag. 336-339 | ||||||
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This work is devoted to the study and systematization of new trends in the field of marketing in the context of digitalization and the study of the impact of the war in Ukraine on this industry. Opportunities and trends in all aspects of marketing in the context of digitalization have been explored. The influence of the war on marketing in Ukraine was studied. The reactions of domestic marketing agencies to the current situation in the country are considered and the types of solutions to problematic issues are highlighted. The use of new marketing trends to increase the competitiveness and viability of enterprises in the context of digitalization is proposed. |
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| Cuvinte-cheie brand, commerce, communication, content, influencer, marketing, trends, war, Digitalization |
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