Agrotourism clusters are a way to increase innovation in the rural tourism market in the Republic of Moldova. Thus, tourism is a means of increasing the standard of living and increasing the quality of life of rural residents, regarding their growth and openness for national and international tourists. The agro-tourism clusters capitalize on the local potential by using agricultural products, the ethnocultural traditions of the visited village, the development of folk art, artistic ensembles and crafts is amplified. This study aims to highlight the role of agritourism clusters on innovation in the rural tourism market as a factor of regional development, the importance of the clustering process in obtaining important competitive advantages, the premises for developing clusters in tourism, and the identification methodology used to select an area. relevant to the creation of a cluster.