Online business has grown this year, and is enjoying great success. Platforms such as Instagram, Facebook, more recently TikTok have become the main tools in its realization. Of course, the implementation of a business conducted on the Web has both advantages and disadvantages. The virtual market offers much more possibilities, if we know notions such as marketing/ promotion, analysis of factors, targets, etc., as well as knowledge of the stages of implementation (risk identification, design, implementation, business administration, identification of arguments for an e-business, market competition, etc)