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Articolul urmator |
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Ultima descărcare din IBN: 2024-02-21 17:44 |
SM ISO690:2012 TABUNCIC, Simona, SAHARNEAN, Liliana. Etica verde a marketingului în contextul tendințelor responsabilităţii sociale a întreprinderilor. In: Simpozion ştiinţific al tinerilor cercetători , Ed. 19, 16-17 aprilie 2021, Chişinău. Chişinău Republica Moldova: Departamentul Editorial-Poligrafic al ASEM, 2021, Ediţia 19, Vol.3, pp. 118-121. ISBN 978-9975-155-43-4 (PDF). 10.5281/zenodo.5669933 |
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Simpozion ştiinţific al tinerilor cercetători Ediţia 19, Vol.3, 2021 |
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Simpozionul "Simpozion ştiinţific al tinerilor cercetători" 19, Chişinău, Moldova, 16-17 aprilie 2021 | ||||||
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JEL: M14, M31, Q57 | ||||||
Pag. 118-121 | ||||||
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Rezumat | ||||||
The current evolution of the demography, economy and ecological actions justifies the need for more and more outlined concerns about the application of green marketing within companies. As a company’s reputation is directly influenced by its actions, the concept of social responsibility is of interest in that it indirectly ensures a motivational profit, creating a particularly favorable image for the company. This working paper examines the importance of adopting organic marketing policies, as well as the interdependence between the "green" attitude of companies and the phenomenon of social responsibility. |
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Cuvinte-cheie ecomarketing, Green marketing, Ecology, environmentally friendly, social responsibility |
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