The main motivation in the practice of wine tourism and the strengths of a wine tourism destination are the traditions in the manufacture and consumption of wine, the uniqueness of the vineyards, the successful combination of wines from different varieties of grapes (blending) and the formation of competitive products for sale on international markets. The Republic Of Moldova is included in the world charts of wine producers and exporters. Thus, in order to develop a positive image in the relations with foreign partners, the Republic of Moldova could make use of its embassies. We consider this to be of particular importance in the process of providing assistance, so as to participate in various events (presentations, fairs, international exhibitions, etc.) in the host countries, as well as for foreign companies to participate in various events in the field of winemaking.