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658.8+339.13 (1) |
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![]() SASU, Constantin, NITA, Vladislav. Economic and social benefits of public sector marketing. In: EcoSoEn, 2021, nr. 1-2, pp. 57-63. ISSN 2587-344X. |
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EcoSoEn | ||||||
Numărul 1-2 / 2021 / ISSN 2587-344X /ISSNe 2587-425X | ||||||
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CZU: 658.8+339.13 | ||||||
JEL: M31 | ||||||
Pag. 57-63 | ||||||
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Rezumat | ||||||
This study is an overview of public sector marketing theoretical framework, which also identifies its benefits and barriers. For this purpose, we analyse the concept of public sector marketing by focusing on the way public administration institutions identify and meet the needs of citizens. It is well-acknowledged that traditional marketing tools, which are usually applied to product and services, could also be used in public marketing. However, managers of public institutions should take into account and concentrate on how new developments and theoretical perspectives of traditional marketing could be implemented so that success and competitiveness of their organizations could grow. Our study aims to show that adoption of marketing in public administration helps in dealing with two major challenges: fulfilling mandates and meeting the needs of clients under conditions of decreasing resources, as well as reaching the objectives of higher revenue collection and lowering budget deficits |
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Cuvinte-cheie public marketing, Public administration, benefits, citizens, marketing public, administraţia publică, beneficii, cetăţeni |
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Dublin Core Export
<?xml version='1.0' encoding='utf-8'?> <oai_dc:dc xmlns:dc='http://purl.org/dc/elements/1.1/' xmlns:oai_dc='http://www.openarchives.org/OAI/2.0/oai_dc/' xmlns:xsi='http://www.w3.org/2001/XMLSchema-instance' xsi:schemaLocation='http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd'> <dc:creator>Sasu, C.</dc:creator> <dc:creator>Niță, V.</dc:creator> <dc:date>2021-09-09</dc:date> <dc:description xml:lang='en'><p>This study is an overview of public sector marketing theoretical framework, which also identifies its benefits and barriers. For this purpose, we analyse the concept of public sector marketing by focusing on the way public administration institutions identify and meet the needs of citizens. It is well-acknowledged that traditional marketing tools, which are usually applied to product and services, could also be used in public marketing. However, managers of public institutions should take into account and concentrate on how new developments and theoretical perspectives of traditional marketing could be implemented so that success and competitiveness of their organizations could grow. Our study aims to show that adoption of marketing in public administration helps in dealing with two major challenges: fulfilling mandates and meeting the needs of clients under conditions of decreasing resources, as well as reaching the objectives of higher revenue collection and lowering budget deficits</p></dc:description> <dc:description xml:lang='ro'><p>Lucrarea de față oferă o prezentare generală a cadrului teoretic și identifică beneficiile și barierele aferente marketingului în sectorul public. Încercăm așadar o analiză a conceptului de marketing public, concentrându-ne pe identificarea, satisfacerea nevoilor şi a dorinţelor cetăţenilor de către instituţiile administrației publice. Cunoaștem că instrumentele de marketing tradițional, aplicate în mod obișnuit produselor și serviciilor sunt susceptibile de a fi aplicate și marketingului public. În schimb, trebuie ca managerii instituțiilor publice să ia în considerare și să se concentreze asupra modului în care se pot utiliza progresele și cadrul teoretic al marketingului tradițional, astfel încât succesul și competitivitatea organizațiilor lor să crească. Studiul nostru vine să arate că adoptarea marketingului în administrația publică ajută la îndeplinirea a două provocări majore: cea a îndeplinirii mandatelor și satisfacerea nevoilor clienților în fața resurselor în scădere, precum și cea a îndeplinirii obiectivelor de intensificare a creșterii colectării veniturilor și reducerea deficitelor bugetare.</p></dc:description> <dc:source>EcoSoEn (1-2) 57-63</dc:source> <dc:subject>public marketing</dc:subject> <dc:subject>Public administration</dc:subject> <dc:subject>benefits</dc:subject> <dc:subject>citizens</dc:subject> <dc:subject>marketing public</dc:subject> <dc:subject>administraţia publică</dc:subject> <dc:subject>beneficii</dc:subject> <dc:subject>cetăţeni</dc:subject> <dc:title>Economic and social benefits of public sector marketing</dc:title> <dc:type>info:eu-repo/semantics/article</dc:type> </oai_dc:dc>