The study of values is important as for understanding of the actual existence of a person or society, and also a forecast of its dynamics, project of the future in the present. The existential nature of values is revealed as associated with the existence of man in the search for an answer to the key questions of existence, challenges of society and culture. E-culture, which includes all objects and phenomena created by man through information technology, has an active impact on its generating subject, his Outlook, values, patterns of behavior. Under the conditions of e-culture, arise new forms of communication, languages, media spaces. The study is characterized the specific features of values dynamic under condition of e-culture, such as openness, globality, digitality, liberality and est.