Market analysis of advertising services in Moldova (Analiza pieței a serviciilor de publicitate &icirc;n Moldova)

Culeva Nelea; Zgherea Georgetta

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2024-04-22 15:42

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CULEVA, Nelea, ZGHEREA, Georgetta. Market analysis of advertising services in Moldova (Analiza pieței a serviciilor de publicitate în Moldova). In: Simpozion ştiinţific al tinerilor cercetători , Ed. 18, 19-20 iunie 2020, Chişinău. Chişinău Republica Moldova: Departamentul Editorial-Poligrafic al ASEM, 2020, Ediţia 18, pp. 95-97. ISBN 978-9975-75-975-5..

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Simpozion ştiinţific al tinerilor cercetători
Ediţia 18, 2020

Simpozionul "Simpozion ştiinţific al tinerilor cercetători"
18, Chişinău, Moldova, 19-20 iunie 2020

Market analysis of advertising services in Moldova (Analiza pieței a serviciilor de publicitate în Moldova)

JEL: M3 ADVERTISING

Pag. 95-97

Culeva Nelea, Zgherea Georgetta

Academia de Studii Economice din Moldova

Disponibil în IBN: 3 august 2020

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Rezumat

Advertising is a positive force in our free society. It informs the public, promotes competition, fuels economic growth, creates jobs and fosters a wide array of media choices for consumers.

Cuvinte-cheie
Advertising, brand, economic growth, image

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