The current society is under the impression of the public opinion, the media, being in a step-by-step information space in several areas of everyday life - entertainment, cinema entertainment, discos, nightclubs, shopping centers, public transport. These are the places where, in most cases, only phrases and names in foreign languages are used. And in this respect, Moldova could attract more attention to change the situation, because it is often very difficult to name a movie broadcast in Romanian. Here a very insistent, expensive and demanding foreign humanitarian policy is being promoted. It gradually strengthens its positions of imposing the environment of foreign spirituality and becomes very irritated when this policy is countered. As for the televisions, it is good that there are several channels, but it is bad that some foreign TV programs disappeared which when you were, you could make a comparison. And besides the fact that we need public television, local televisions in general, we also need foreign, western, eastern televisions to be able to draw some conclusions from the multitude of information. The purpose of the research is to investigate mild policy tools to promote the image of the country by methods other than violent. This is important for small and underdeveloped economic and military countries.