The growth of economic performance through nation branding
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2024-03-26 23:13
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POPA, Marina, TAMASCIUC, Valeria. Creşterea performanţei economice prin intermediul nation branding. In: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători , Ed. Ediţia a XVII-a, 24-25 aprilie 2019, Chişinău. Chişinău Republica Moldova: Departamentul Editorial-Poligrafic al ASEM, 2019, Ediţia 17, pp. 140-142. ISBN 978-9975-75-961-8.
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Simpozion Ştiinţific Internaţional al Tinerilor Cercetători
Ediţia 17, 2019
Conferința "Simpozion Ştiinţific Internaţional al Tinerilor Cercetători"
Ediţia a XVII-a, Chişinău, Moldova, 24-25 aprilie 2019

The growth of economic performance through nation branding

Creşterea performanţei economice prin intermediul nation branding

JEL: O1, O3, O5

Pag. 140-142

Popa Marina, Tamasciuc Valeria
 
Academia de Studii Economice din Moldova
 
 
Disponibil în IBN: 12 decembrie 2019


Rezumat

Most valuable brands in the world, are spending considerable money, time and energy managing their brands. They do so because they know the real POWER OF BRANDS and its benefits. Similar to companies, nations have brand images of their own. Would nations’ economies similarly prosper if they adopted similar “brand” strategies? The goal of this paper is to help the reader understand the value of nation brands and how nations can improve their economic prosperity through nation-banding.

Cuvinte-cheie
brand, nation brand, economic growth, people, Investment