Role and Assessment of Company’s Marketing Potential
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339.138:658.1 (7)
Общие вопросы торговли. Рынок (827)
Типы предприятий. Финансы (325)
SM ISO690:2012
. Role and Assessment of Company’s Marketing Potential. In: Simpozion ştiinţific al tinerilor cercetători, Ed. 15, 28-29 aprilie 2017, Chișinău. Chișinău, Republica Moldova: Departamentul Editorial-Poligrafic al ASEM, 2017, Ediția.15, Vol.1, pp. 157-160.
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Simpozion ştiinţific al tinerilor cercetători
Ediția.15, Vol.1, 2017
Simpozionul "Simpozion ştiinţific al tinerilor cercetători"
15, Chișinău, Moldova, 28-29 aprilie 2017

Role and Assessment of Company’s Marketing Potential

CZU: 339.138:658.1

Pag. 157-160

 
Comrat State University
 
 
Disponibil în IBN: 17 ianuarie 2018


Rezumat

In the article there is examined the methodological and practical assessment issues of the economic and marketing potentials. An important component of the marketing is the information for planning. A particular attention should be paid to assessment of company’s marketing potential, which ensures the company’s competitive ability.

Cuvinte-cheie
marketing, marketing potential, Potential, marketing management, economic potential