The beneficial impact of the creation of the electronic market on global producers and consumers is considerable. Companies that implement electronic commerce have obtained the opportunity to benefit from the advantages of a large market, with a huge absorption potential, and consumers can purchase goods and services at lower prices than in classic markets. This article examines the issues and challenges that arise in e-commerce, examining issues such as security, competition, regulation, logistics and environmental issues. In addition, potential solutions to address these challenges and ensure the long-term success and sustainability of the sector will be explored.