The content of the article focuses on theoretical-empirical analysis of the contribution of the media sources to the formation and consolidation of social cohesion. The theoretical approach includes the definition and interpretation of the concept of social cohesion, understanding the media as a source of social cohesion. The methodology of researching the connection between the media and social cohesion is exposed. The empirical analysis is based on the quantitativequalitative study and the interpretation of empiric data. The results of the research show that the media can contribute to the reduction of social cleavages, the public access to information, the inequalities of knowledge about how the society could work more efficiently, the construction of bridges between groups, denigrating opponents, overcoming prejudices, excluding social marginalization.