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811.135.1’276.6’37:339.138 (1) |
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SM ISO690:2012 DRUŢĂ, Inga, VIERU, Lidia, VLAS, Mariana. Relații semantice în terminologia de marketing. In: Filologia modernă: realizări şi perspective în context european : Institutul de Filologie Română „Bogdan Petriceicu-Hasdeu”: 65 de ani de la fondare, Ed. 16, 20 octombrie 2022, Chişinău. Chişinău: Pro Libra, 2022, Ediţia 16, pp. 407-416. ISBN 978-9975-3518-8-1. DOI: https://doi.org/10.52505/filomod.2022.16.44 |
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Filologia modernă: realizări şi perspective în context european Ediţia 16, 2022 |
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Conferința "Filologia modernă: realizări şi perspective în context european." 16, Chişinău, Moldova, 20 octombrie 2022 | |||||||
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DOI:https://doi.org/10.52505/filomod.2022.16.44 | |||||||
CZU: 811.135.1’276.6’37:339.138 | |||||||
Pag. 407-416 | |||||||
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Concepts do not exist in isolation. Within each domain of knowledge, any notion is defined in relation to other notions through various semantic relations. Terminological variation gives rise to polysemy and synonymy. Equally significant are the relationships of antonymy and hyperonymy. The paper analyzes the most important semantic relations in marketing terminology in Romanian: polysemy, homonymy, synonymy, antonymy, hyperonymy and their types. The relevant identification of semantic relations is important for the structuring of a terminographic work, for the proper ordering of concepts and for the correct drafting of specialized definitions. |
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Cuvinte-cheie marketing, terminology, polysemy, homonymy, synonymy, antonymy, hyperonymy., marketing, terminologie, polisemie, omonimie, sinonimie, antonimie, hiperonimie. |
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