The invasion of xenisms (foreignisms or loan words) nowadays is due to advertising, commercial or political purposes. Traders and politicians tend to impress the audience by using more sophisticated, foreign or institutionalized terms. Today's communication turns into a false one. In many cases, the sender of a message selects some unknown words to mask the reality by means of loans, especially, when the references made relate to such unpleasant aspects as: fast food which actually means "poor quality food" or scene science - fiction from Moldovan politics refer to "science fiction scenes" etc. The adoption and the usage of these terms in speech reflect some cultural and social expressive needs.