Efectele intangibilităţii serviciilor asupra deciziilor de marketing
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MOLDOVAN-BATRANAC, Viorelia, CAVCALIUC, Ina. Efectele intangibilităţii serviciilor asupra deciziilor de marketing. In: Studia Universitatis Moldaviae (Seria Ştiinţe Exacte şi Economice), 2009, nr. 2(22), pp. 240-242. ISSN 1857-2073.
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Studia Universitatis Moldaviae (Seria Ştiinţe Exacte şi Economice)
Numărul 2(22) / 2009 / ISSN 1857-2073 /ISSNe 2345-1033

Efectele intangibilităţii serviciilor asupra deciziilor de marketing

Pag. 240-242

Moldovan-Batranac Viorelia, Cavcaliuc Ina
 
Universitatea de Stat din Moldova
 
 
Disponibil în IBN: 13 decembrie 2013


Rezumat

In time when Tangible Goods Marketing tends to create some abstract associations, Services Marketing, opposite, is concentrated on the distinction of tangible aspects, so called visible evidences.

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<dc:date>2009-04-01</dc:date>
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