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SM ISO690:2012 MÎRZA, Sergiu. Dirijarea activităţii de marketing în agricultură. In: Economie: Lucrări ştiinţifice, 27 septembrie 2013, Chişinău. Chișinău, Republica Moldova: Centrul editorial UASM, 2013, Vol.37, pp. 185-189. ISBN 978-9975-64-252-1. |
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Economie Vol.37, 2013 |
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Simpozionul "Economie" Chişinău, Moldova, 27 septembrie 2013 | ||||||
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Pag. 185-189 | ||||||
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The process to conduct the agricultural marketing activity should be directed towards expanding the balance between supply and demand using marketing mix tools. Conducting agricultural marketing activity represents a process of analysing, planning, organizing and controlling of marketing mix elements’ achievements, taking into consideration the specific characteristics of the enterprises’ activity engaged in agriculture. Agro-marketing activity involves marketing researches as well as sector development strategy carried out with the aim to meet the consumers needs of food products. |
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Cuvinte-cheie Conducting Agro-Marketing Activity at Macroeconomic Level, Conducting AgroMarketing Activity at Microeconomic Level, Functions of Conducting Agro-Marketing Activity |
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