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SM ISO690:2012 MÎRZA, Sergiu. Dirijarea activităţii de marketing în agricultură. In: Economie: Lucrări ştiinţifice, 27 septembrie 2013, Chişinău. Chișinău, Republica Moldova: Centrul editorial UASM, 2013, Vol.37, pp. 185-189. ISBN 978-9975-64-252-1. |
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Economie Vol.37, 2013 |
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Simpozionul "Economie" Chişinău, Moldova, 27 septembrie 2013 | ||||||
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Pag. 185-189 | ||||||
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The process to conduct the agricultural marketing activity should be directed towards expanding the balance between supply and demand using marketing mix tools. Conducting agricultural marketing activity represents a process of analysing, planning, organizing and controlling of marketing mix elements’ achievements, taking into consideration the specific characteristics of the enterprises’ activity engaged in agriculture. Agro-marketing activity involves marketing researches as well as sector development strategy carried out with the aim to meet the consumers needs of food products. |
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Cuvinte-cheie Conducting Agro-Marketing Activity at Macroeconomic Level, Conducting AgroMarketing Activity at Microeconomic Level, Functions of Conducting Agro-Marketing Activity |
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Dublin Core Export
<?xml version='1.0' encoding='utf-8'?> <oai_dc:dc xmlns:dc='http://purl.org/dc/elements/1.1/' xmlns:oai_dc='http://www.openarchives.org/OAI/2.0/oai_dc/' xmlns:xsi='http://www.w3.org/2001/XMLSchema-instance' xsi:schemaLocation='http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd'> <dc:creator>Mîrza, S.</dc:creator> <dc:date>2013</dc:date> <dc:description xml:lang='en'><p>The process to conduct the agricultural marketing activity should be directed towards expanding the balance between supply and demand using marketing mix tools. Conducting agricultural marketing activity represents a process of analysing, planning, organizing and controlling of marketing mix elements’ achievements, taking into consideration the specific characteristics of the enterprises’ activity engaged in agriculture. Agro-marketing activity involves marketing researches as well as sector development strategy carried out with the aim to meet the consumers needs of food products.</p></dc:description> <dc:source>Economie (Vol.37) 185-189</dc:source> <dc:subject>Conducting Agro-Marketing Activity at Macroeconomic Level</dc:subject> <dc:subject>Conducting AgroMarketing Activity at Microeconomic Level</dc:subject> <dc:subject>Functions of Conducting Agro-Marketing Activity</dc:subject> <dc:title>Dirijarea activităţii de marketing în agricultură</dc:title> <dc:type>info:eu-repo/semantics/article</dc:type> </oai_dc:dc>