| Articolul precedent |
| Articolul urmator |
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 1471 384 |
| Ultima descărcare din IBN: 2024-04-29 18:10 |
| Căutarea după subiecte similare conform CZU |
| 339.138 (432) |
| General questions of trade and commerce. Market (820) |
 SM ISO690:2012ANDREICA, Romulus, POPESCU, Mariana, CRAUŞ, Daniel. Marketingul evenimentelor. In: Competitivitatea şi inovarea în economia cunoaşterii, 22-23 septembrie 2017, Chișinău. Chișinău, Republica Moldova: Departamentul Editorial-Poligrafic al ASEM, 2017, Vol.1, pp. 73-76. ISBN 978-9975-75-893-2. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Competitivitatea şi inovarea în economia cunoaşterii Vol.1, 2017 |
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Conferința "Competitivitatea şi inovarea în economia cunoaşterii" Chișinău, Moldova, 22-23 septembrie 2017 | ||||||
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| CZU: 339.138 | ||||||
| JEL: M3, M37 | ||||||
| Pag. 73-76 | ||||||
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 Descarcă PDF |
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| Rezumat | ||||||
Events have known a massive development stage once technology really took off but also the increase in people life quality contributed to this. Marketing development and its orientation towards satisfying consumers led to a greater concern from business and non-business entities over the individual client. A greater need to communicate with them and know them better helped create methods of reasoning with them without causing any discomfort. |
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| Cuvinte-cheie marketing, events, definition, society marketing |
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