A Survey on the Effects of Advertising of Unhealthy Food on the Decision of Students
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316.334.2:338.439.65-057.87 (1)
Social structure. Society as a social system (982)
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CERNELEV, Olga, TAFUNI, Ovidiu. A Survey on the Effects of Advertising of Unhealthy Food on the Decision of Students. In: Eastern European Journal for Regional Studies (EEJRS), 2016, nr. 2(2), pp. 74-82. ISSN 1857-436X.
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Eastern European Journal for Regional Studies (EEJRS)
Numărul 2(2) / 2016 / ISSN 1857-436X /ISSNe 2537-6179

A Survey on the Effects of Advertising of Unhealthy Food on the Decision of Students
CZU: 316.334.2:338.439.65-057.87

Pag. 74-82

Cernelev Olga1, Tafuni Ovidiu2
 
1 National Center of Public Health,
2 ”Nicolae Testemițanu” State University of Medicine and Pharmacy
 
 
Disponibil în IBN: 26 septembrie 2017


Rezumat

The purpose of the research was to assess the effects of advertising of unhealthy food products on student's decision and eating behavior. In the present research participated 272 students aged between 18-29 years from the State University of Medicine and Pharmacy “Nicolae Testemitanu” from the Republic of Moldova. Unfortunately, the findings showed that promotional policy of companies in the food sector have escalated and can influence food product purchase behavior among students.

Cuvinte-cheie
Advertising, student, decision,

unhealthy food