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![]() OGREAN, Claudia. Competitiveness through business ethics – new demands forfirm’s strategic management. In: Revista Economică, 2008, nr. 2(39), pp. 62-69. ISSN 1582-6260. |
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Revista Economică | ||||||
Numărul 2(39) / 2008 / ISSN 1582-6260 | ||||||
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Pag. 62-69 | ||||||
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The “dangerous obsession” of competitiveness into a more and more globalized world and knowledge-based economy brings with it new opportunities and threats for firm’s strategic management. By this paper we will stop at one of the major challenges firms are confronted with: the shift from tangible to intangible factors of competitive advantage, and particularly on how business ethics can be such a key asset for a firm – based on two economic reasons: the need to cooperate and the stakeholders theory applied to business. |
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