Articolul precedent |
Articolul urmator |
193 0 |
Căutarea după subiecte similare conform CZU |
659.1(478) (4) |
Publicity. Advertising (176) |
SM ISO690:2012 BULICANU, Victoria. Agențiile de publicitate din Republica Moldova: utilitate și scepticism. In: Integrare prin cercetare și inovare.: Ştiinţe umanistice și sociale, 9-10 noiembrie 2023, Chișinău. Chisinau, Republica Moldova: Centrul Editorial-Poligrafic al USM, 2023, SUS, pp. 273-277. ISBN 978-9975-62-687-3. |
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Integrare prin cercetare și inovare. SUS, 2023 |
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Conferința "Integrare prin cercetare și inovare." Chișinău, Moldova, 9-10 noiembrie 2023 | ||||||
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CZU: 659.1(478) | ||||||
Pag. 273-277 | ||||||
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Descarcă PDF | ||||||
Rezumat | ||||||
In recent years, advertising agencies have developed intensively in the Republic of Moldova as small and medium-sized businesses, which, being in close contact with media institutions in the country, allowed economic agents to obtain advertising materials for the businesses they manage from the stage of designing the advertising product to the stage of placing and distributing the advertising material by the host media institution to popularize the business and, finally, to obtain more profits from the sales of services or products, depending on the specifics of the business. However, the attitude of most economic agents towards advertising agencies is preconceived, of distrust towards such organizations and which often does not correspond to reality. The material below aims to reveal some aspects regarding the operation of advertising agencies in the Republic of Moldova and the reason why they are still viewed with distrust. |
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Cuvinte-cheie Advertising, advertising agency, trust, professionalism, mass-media institution |
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