This article analyzes the attractive digital marketing channels for promoting higher education services, which are able to provide accurate and up-to-date information about the users of educational services, which are high school graduates and potential students. In this article are described the ways to promote educational services using social networks to attract more students. Is also carried out the statistical analysis of competitors and performance indicators of social networks. The article presents thematic selections, filling the page with various content and other ways to design and attract a new audience. It also talks about the principles of video hosting with a large audience at the national and regional level, what tools are used to achieve maximum efficiency and the maximum level of confidence in the brand, which allows to increase the number of people who want to purchase the services of higher educational institutions.