The specialized communication during the COVID-19 pandemic is defined by the specific social context, oriented towards informing the public as well as encouraging certain decisions. The pandemic discourse being informative, descriptive and at certain stages persuasive, creates emotions regarding a social reality that goes beyond ordinary experiences. The aesthetic valorization of specialized texts produced in the context of the COVID-19 pandemic and broadcast on official websites becomes possible from the receiver’s perspective by defining the emotion (T. Vianu) and delimiting the dimension – social/society/sociology in the specialized literature (G. Achiţei, M. Breazu, T. Vianu, M. Ralea, R. Escarpit, H.R. Jauss, etc.) The given research presents examples selected from the official sites but with a heterogeneous level of specialized terminology. The aesthetic dimension of specialized communication is valued by the receiver’s emotions and persuasive content towards preventive behavior.