The use of new information technologies in the processes of conception and development of the traditional written press began to be more intensified at the beginning of the 21stcentury. Due to this fact, the competitive capacity of printed media has considerably increased, while the conflict with the accelerated rhythm of online media communication has been reduced. The intensification of the printing press activity has, however, not only positive but also negative consequences, because as a result of this process (due to the assimilation of new information technologies), the editorial model of the traditional printed press got several changes in the current operational practices, which consequently imposed new standards in journalistic activity. The new standards have facilitated and put production firstly, seriously affecting the quality of the journalistic materials, in particular, and the quality of the creation process, as a whole.