The technology based on new principles of journalistic production, as a result of the involvement of modern information technologies in the traditional operational practices, reconfigured the intra-media relational framework, projecting new action contexts and new forms of media competition. Traditional media elements, including the written press, consciously assimilated modern technologies and largely valued the opportunities offered by the online environment especially due to survival reasons and to maintain their traditional place and role on the informational market. The new possibilities of the written press, resulting from the implication of modern technologies in the journalistic creation and production, are firstly connected to the broadening of the speed and of the distribution routes of journalistic products, secondly to inserting multimedia contents in the online versions of the traditional periodical publications and thirdly to the interactivity of the end product.