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SM ISO690:2012 VERDEŞ, Tatiana. Frecvenţa deicticelor în programele electorale(la alegerile primarului general al municipiului Chişinău, 2007)
. In: Studia Universitatis Moldaviae (Seria Ştiinţe Umanistice), 2010, nr. 10(40), pp. 113-119. ISSN 1811-2668. |
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Studia Universitatis Moldaviae (Seria Ştiinţe Umanistice) | ||||||
Numărul 10(40) / 2010 / ISSN 1811-2668 /ISSNe 2345-1009 | ||||||
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Pag. 113-119 | ||||||
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Rezumat | ||||||
The deicticity problem in political speech is a central one, because, as discursive strategy, deictic in political speech
is determined as being an essential characteristic of this one.
The deictics are comfortable and economic. It has been demonstrated that they have the capacity to transform an
objective political speech in a subjective one, being used as a link between transmitter and receiver, candidate and voter.
It has been found that the presence of some deictics increase the chance of success of the political speech (affirmation
made according to general election for Chisinau Municipality Mayor). So, the usage of deictics, which can have
different connotations through super-saturation of meaning, give the possibility for the receiver to choose between
different interpretations and to stop to a convenient one. From another point of view, in a statement where the number
of deictics is large it is more difficult to reject; this is characterized by some degree of ambiguity which is convenient
for a political actor, as it offers a refuge possibility.
Although the usage of deictics without discernment can have adverse effects. The difficult discursive schematization
leads to queries from the receiver, followed by disbelief.
So, the art and science of the usage of deictics in political speech can be an important source of success for a
political man, as excessive deicticity leads to adverse results. |
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