The activity of providing tourist services is developing rapidly and nowadays it is difficult to imagine a tourist trip in an unknown country without a well-established excursion program, for which reasons, the trip has a significant place. Namely, excursion programs create an image corresponding to the country-destination, and motivate tourists to visit the new tourist objects. The correct use of methodical procedures is one of the basic levers of a guide's professionalism, procedures used directly in leading excursions (exposition and demonstration); procedures aimed at creating the conditions for the efficient running of excursions.